Business Performance Consulting

What is the role of marketing and sales effectiveness in turnaround performance?

When considering turnaround assistance, reputation, rapport and overall pricing are key components, however there is another pivotal factor.

A marketing and sales force effectiveness platform remains key to turning basic financial assessment and cash flow development cases into profitable, multi-consultant, multi-year implementation projects.

Building a turnaround plan that includes improving top-line performance during a turnaround means addressing the often most pressing need – improving sales performance. The turnaround plans that stand out from the rest tailor their presentations to client specific top-line and strategic challenges. Understanding how to address sales and marketing shortcomings demonstrates clarity on what must be done immediately.

A turnaround offering should include access to both the supplemental experience required to deliver when needed and a marketing and sales advisory board throughout the engagement to ensure performance.

How is your marketing strategy and sales plan performing today?

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