When considering turnaround assistance, reputation, rapport and overall pricing are key components, however there is another pivotal factor.
A marketing and sales force effectiveness platform remains key to turning basic financial assessment and cash flow development cases into profitable, multi-consultant, multi-year implementation projects.
Building a turnaround plan that includes improving top-line performance during a turnaround means addressing the often most pressing need – improving sales performance. The turnaround plans that stand out from the rest tailor their presentations to client specific top-line and strategic challenges. Understanding how to address sales and marketing shortcomings demonstrates clarity on what must be done immediately.
A turnaround offering should include access to both the supplemental experience required to deliver when needed and a marketing and sales advisory board throughout the engagement to ensure performance.
How is your marketing strategy and sales plan performing today?
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