Business Performance Consulting

Asking disruptive innovation questions – tip 1 of 4

“The important and difficult job is never to find the right answers, it is to find the right question.” Peter Drucker, The Practice of Management (1954)

How do you currently use questions to frame the intertwined topics of innovation and competitive advantage?

Disruptive innovation is happening all around us and it is not constrained to the technology industry. Disruption is prevalent because upstart competitors are asking the questions you are not. The more hierarchical an organization is the harder it is to ask the questions required to uncover what you do not know.

One way of finding disruptive innovation opportunities is by asking questions about the pain points your current value prop is creating.

You’re in business to solve problems and add value to your customers, but have you asked how as you solve those problems you are may be creating other problems or preventing wider adoption?

A few questions to think about:

  • Is there any downsides or negatives that happen when our solution is delivered?
  • How much better received could our solution be? What would that look like? Can you describe it?
  • Who is not being served by our current solution but could be?


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