We all know about Lean. At least most of us do. We need to Lean our processes and organizations. We need to make them more efficient and less wasteful. But the problem is that Lean is only for incremental improvements. Given an existing process, how can we make it 5%, 10% more efficient? But the problem is that many opportunities for business aren’t just about incremental improvements in processes, we need to develop the new opportunities and products. Does Lean help with this? Absolutely not.
So what are we to do?
It is all about Innovation Games and Empathy Maps. With these tools and methods we can actually build customer engagement and try to develop Novel Innovations. With Novel Innovation we can discover new innovation that deliver new markets and services. No longer are we talking about 5%-10%. Now we are taking with total green-field opportunities that can offer 100%-200% growth. We are suddenly moved from a discussion of cost cutting to growth.
So how do we move from Lean to Novel? By changing our focus from internal to external. Instead of looking internally on how we can help to improve the internal working, lets look externally and see what the clients actually want and will pay for. No longer can we just look internally, incremental improvements are not enough.
If you aren’t looking at your customers. your competitors are.
I can’t stress this enough. Innovation is not an internal exercise. Many innovation frameworks look internally and discuss how to propose and gather innovation feedback internally. Without the involvement of the client and the building of client empathy, it is an unfocused effort that is not likely to succeed.
Read Innovation Games. Learn how to build Customer Engagement and Empathy.These methods will highlighted Novel approaches that will change your business and create the next generation of the business.