This category contains 18 posts

Butterfly Interview: Alex’s Scarves on CBC radio

Below is the soundcloud for Alex’s interview with Janet Stewart of CBC about her project. Check it out!       Chris Butterfly Website

Empathy, Mapping Customer Job Stories, and Business Modeling

It’s been some time since I wrote about customer job stories and the connection to empathy maps and solution design (initial post here), so I thought I would revisit this topic and provide more context. In the beginning. . . Empathy. Always. Not only at the start, but through every stage. There are multiple ways … Continue reading

So why empathy?

Why empathy? This question comes up frequently, whether I’m talking to people about developing  Butterfly, or talking to them about product/service/solution development in a more general sense. I’ll keep this short. I think most people have a general appreciation for being empathetic, and acknowledge that it’s a good thing to be – like an aspiration … Continue reading

Butterfly Laboratory

The Butterfly Lab concept was created out of necessity. After developing and exploring the initial idea of Butterfly using principles of customer development we launched the initial website. By this point we had built great partnerships and support as well as had generated excitement and connected with many different stakeholders and youth. We also had a few ideas … Continue reading

Sustaining passion and Butterfly’s development approach

So I’m waiting at The Windmill restaurant on Selkirk Avenue in Winnipeg. Why I’m here is to talk to some incredible people from Aboriginal Youth Opportunities about Butterfly and the current iteration, and how we might work together. It has been about a year since a first talked to them about the idea, and I’ve touched base … Continue reading

Butterfly and the Future of Community Development

Before I say anything else, I want to say this – a website is not a solution: it merely provides a way to scale and automate the delivery of your concept. In other words, whatever you new product or service purports to do, it needs to be able to create value “off-line” as well as … Continue reading

Planting Seeds, Customer Development, and Patience

“The key to everything is patience. You get the chicken by hatching the egg, not by smashing it.” – Arnold Glasow This new and exciting idea may be amazing to you, and likely to some others close to you, but it’s important to keep in mind that the rest of humanity is already busy doing their thing and … Continue reading

Talking to the “right” people

Upon reading my post about engaging youth (found here) @MBWonderWoman asked through a tweet “How do you consistently get the right people in the room to build these ideas?”. Given that talking to people is pretty important in general – and it is absolutely essential for our Customer Development approach (more here) – I thought this question … Continue reading

Customer development: engaging youth

Let’s say you’ve developed a framework for customer development (such as described here) and it dawns on you that you actually need to get out of your comfort zone and talk to people, many people. . .more people than you’ve ever spoken to before about a single topic. In one-on-one settings I’ve always been fairly strong … Continue reading

Where is your muse?

Passion is great but it’s exhausting and difficult to sustain. So, today I thought I’d write about the things I look at or reflect upon on a daily basis to ensure I stay on course and as inspired as possible. So, in no particular order, here’s what they are: • Gaping Void. I can’t remember when … Continue reading