Butterfly

This category contains 18 posts

Two questions before we begin

Before you begin a new venture, or pursue a business opportunity or lead, what questions to you ask yourself? Typically the questions people ask involve the product/service proposed, ROI, team, the business case and plan, market, etc. I suppose these types questions may be important to certain people, but they are ultimately less interesting and … Continue reading

Mapping Customer Job Stories – Adding the pain

In his excellent blog post “Replacing The User Story With The Job Story” Alan Klement provided a very compelling argument to move away from mapping based on personas of users and instead focusing on what jobs need to be accomplished. I cannot do his post justice here, so please check it out here . The … Continue reading

Startup Blues

So, you launch your new idea into the world and. . .not much happens. At least, not much seems to be happening from the measures you’ve put into place on your website (traffic, heat maps, click through, engagement, etc.). Then you might start to worry about what others might be thinking about you, your idea, and … Continue reading

Startups and the Myth of Sisyphus

This weekend I was doing some thinking about Sisyphus. In the past couple of weeks I’ve come across a couple of cartoons referencing him (one above, one at the end of this post), and these got me thinking of the actual myth of Sisyphus as I recalled it from my undergrad philosophy degree. As retold by … Continue reading

A little story about a journey

So here’s the setting: I’m sitting in the lobby of 680 CJOB waiting to speak to Dahlia Kurtz about Butterfly. I arrived 30 minutes early, because that’s just something I do sometimes. So I have plenty of time to think about what questions she might ask and how I would answer them, what key themes I … Continue reading

Butterfly – radio Interview with Dahlia Kurtz from CJOB

    Had a great time with Dahlia Kurtz last Monday (June 16, 2014). We talked about http://www.ourbutterfly.com, my teenage years, and lots in between.

Butterfly – Initial Website

In the first two entries on Butterfly – found here  – I outlined the initial concept and how we have gone about developing the idea. In the most recent entry I also mentioned an acquisition website. This blog entry will  further explain what is meant by this term, and how we think the website will work. Right … Continue reading

Butterfly – Concept Development Philosophy

We are about 1 week out from launching our acquisition website for Butterfly as I write this post. The places that this journey has taken me over the past year have been incredible, and we are still just at the beginning. The initial idea was to create an online platform for young people that would allow … Continue reading