Customer Development

This category contains 18 posts

The Value of a Custom Made Shirt

A number of months ago I received a gift certificate for a serious amount of money from a generous family member. It was for a tailor here in Winnipeg. Usually I wear t-shirts and jeans unless I have to dress up for decorum, so this gift certificate was tucked away in a drawer until a couple … Continue reading

The threat of “the new”

Assuming you live long enough, and are blessed/cursed to live in interesting times, at some point you will be confronted by something new that you neither expected nor appreciate. Sometimes these things will be coming from outside – for example a new technology, a new trend,  or a threat to your livelihood. However, often the … Continue reading

Approaching Strategy as a Fixed Game

In two recent posts I’ve written about why engaging and empathizing with customers is both essential to making better decisions as well as to make more effective and meaningful products and services. In this post I want to briefly talk about how this should tie into your overall strategy. Strategy as a fixed game The approach many of us are familiar … Continue reading

The slings and arrows

There’s something that has been bothering me for awhile. Well, there’s many things that have been bothering me – but one thing that has been “stuck in my craw” is the way process diagrams are depicted. Below is a sample flowchart I grabbed from the internet. Note: I’m not picking on this or any individual … Continue reading

Generate customer insight or build awful things

Note: before we get into things: “customer” can include end users, citizens, as well as staff– in essence it is the group of people for whom you are designing a solution. Build what your customers want– obviously this is what you need to do. The problem is that if you ask them what they want, … Continue reading

Stop making good decisions, start making right decisions

You usually start with this idea in your mind. . . You think you are right and this is a great starting point. It’s also probably necessary if you’re going to do anything. However, you also know that you do not know for certain. This is where the “Good” decision versus “Bad” decision framework comes … Continue reading

Empathy, Mapping Customer Job Stories, and Business Modeling

It’s been some time since I wrote about customer job stories and the connection to empathy maps and solution design (initial post here), so I thought I would revisit this topic and provide more context. In the beginning. . . Empathy. Always. Not only at the start, but through every stage. There are multiple ways … Continue reading

So why empathy?

Why empathy? This question comes up frequently, whether I’m talking to people about developing  Butterfly, or talking to them about product/service/solution development in a more general sense. I’ll keep this short. I think most people have a general appreciation for being empathetic, and acknowledge that it’s a good thing to be – like an aspiration … Continue reading

Butterfly Laboratory

The Butterfly Lab concept was created out of necessity. After developing and exploring the initial idea of Butterfly using principles of customer development we launched the initial website. By this point we had built great partnerships and support as well as had generated excitement and connected with many different stakeholders and youth. We also had a few ideas … Continue reading

Sustaining passion and Butterfly’s development approach

So I’m waiting at The Windmill restaurant on Selkirk Avenue in Winnipeg. Why I’m here is to talk to some incredible people from Aboriginal Youth Opportunities about Butterfly and the current iteration, and how we might work together. It has been about a year since a first talked to them about the idea, and I’ve touched base … Continue reading