empathic design

This tag is associated with 2 posts

The threat of “the new”

Assuming you live long enough, and are blessed/cursed to live in interesting times, at some point you will be confronted by something new that you neither expected nor appreciate. Sometimes these things will be coming from outside – for example a new technology, a new trend, ¬†or a threat to your livelihood. However, often the … Continue reading

So why empathy?

Why empathy? This question comes up frequently, whether I’m talking to people about developing ¬†Butterfly, or talking to them about product/service/solution development in a more general sense. I’ll keep this short. I think most people have a general appreciation for being empathetic, and acknowledge that it’s a good thing to be – like an aspiration … Continue reading